Question 4 Evaluation Technology

Question 3 Evaluation Audience Research

Audience feedback is an important part of the production process as it allows me to make necessary changes to my products in order to reach the target audience. They give answers that are useful to making my product better because they will be the people watching it. They say what they would like to see and what would make a product good so I can incorporate the ideas into making my product better for the target audience. I used different formats to get the neccessary feedback such as survey monkey and wallwisher. I used social networking sites like facebook and twitter to get my survey out to the public and to reach my target audience and on my blog.

The target audience like to feel tense and not know what is going to happen next so my use of close ups and hand held camera worked well. The close ups showed the characters and their emotions and the hand held camera made it feel like the audience was in on the action so were scared.
The use of mise en scene helped the target audience feel scared because they were in realistic clothing so would find it easy to relate to.
I could improve on my trailer by making the scenes a bit shorter so it was more fast paced, making the audience feel tense.
They liked the use of colours in my ancillary products because I used the same colour scheme in both products of red, black and white. The audience said that the colours made them think of fear and blood which was typical of the genre. My intentions were for the colours to connote these feelings so the colour scheme was successful.
I also used the same font for the title of the film to make it recognisable and the audience said that it looked destroyed which was conventional of the genre.
The images I used made them feel scared because she was covered in blood, had ripped clothes and was in an isolated place with low key lighting. It was also the victim in the trailer so they said that they could link all my products together easily.

Storyboard Animatic

Question 2 Evaluation Main Product and Ancillary Texts

From creating a clear link between my main product and the ancillary products the audience will find it easier to recognize the product. The use of mise en scene allowed me to make a clear character profile for the protagonist which portrays her as the victim in the film. The blood on her and ripped clothes show that she has been attacked and contrasts with the film title 'Revenge'. After seeing the trailer the audience will realise that it is her that gets revenge, giving the film a twist and being typical to the horror film genre. They will either view her as a victim or be scared of her and so the link between the main product and ancillary text will help to promote the film as a horror film.
I used the same font on the poster, magazine and a similar one in the trailer to show make it well known and allow the audience to be able to identify and become familiar with it. When they see the font they will be able to relate it back to my horror trailer and hopefully the more they see the font, and are exposed to it, the more they will want to watch the horror film when it comes out.

Horror Film Trailer

Horror film trailer with (more pacier)

Question 1 Evaluation Ancillary Products

Evluation ancillary products from Olivia Dedman

Horror Film Trailer Conventions

Shotlist

Audience Feedback Wallwisher

Audience Feedback Ancillary

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Audience Feedback Trailer

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Colour Schemes

Font Ideas

Ancillary Magazine Cover Draft 2

Ancillary Magazine Cover Draft

Ancillary Products: Magazine and Poster

Audience Research Results

Horror Trailer so far

Pitch

Risk Assessment

Risk assessment 2 from chloemasonnn

Ancillary Poster Draft

Filming 19th November

We first got Rachel in character by putting the pyjamas used back on and a dressing gown over the top. I decided to put the dressing gown on her to show that she was comfortable at home and later in the trailer it is off to insinuate a struggle with the kidnappers. The kidnappers were kept in black to show that they were bad and so they could be lurking in the shadows so Alice doesn't see them.

We only filmed inside the house on this day, using the front room and hallway. We started by filming Alice on her own, watching tv. We used popcorn as a prop to show that she was a typical girl watching tele and comfortable in her home setting. She also has her phone by her to show that it is a modern setting and because she gets a call from her Mum. In the conversation to her Mum she hears that she is going to be home alone that night and says she will be fine. This is to show that there will be no one else in the house which is typical of a horror film because the victim is often alone.

I used lots of different shots including high angle, mid shot, zoom and close up to show Alice laying on the sofa watching the tele. I then introduced one of the kidnappers and showed them looking in at Alice from outside the window. Whenever the kidnappers are shown they are looking down so you can't see their face and are in all black. This adds a sense of mystery to them and allows the audience to have the same view as Alice.

Filming October 10th

We filmed at our first location on October 10^th to get the end scenes where Alice, the girl who gets kidnapped, goes mad. To show that she had been kidnapped earlier on in the film I ripped her pyjama top to indicate that she struggled and didn’t want to go with the men. The brutality of the kidnap is portrayed by the blood on her face and clothes. I smudged her eye make up to show she had been crying and the black coming down her face also looks quite sinister when she becomes psychotic.

We first shot Alice being held down in the back of the car by one of the men. She had duct tape on her mouth to show that she is being restrained and doesn’t want to be there. We made sure to get shots of the road and other cars to show that they are in still in a public place and driving to their destination. The men are wearing black in the scene to show that they are bad and scary. We then filmed the outside of the car coming down March Road (B1101), which is a secluded and dark road. The isolation is a feature of a horror trailer because it shows that no one is there to help the victim.

We then filmed Alice in Gaul Road Park turning psychotic because of the brutality of her kidnap. She wants to seek revenge and is shown staggering up to the camera holding the rope that she was tied up with. She screams at the camera to show that she has gone mad and shifts the fear onto her character. 

Here are some of the pictures that we took on the day of filming.  

Initial Editing (end scenes of trailer)

10th October Initial Filming

Production Plan

Script for Trailer

Poster Draft

Locations for filming

Product Ideas

Audience Profile

Summary of Poster Research

Empire Cover Analysis 2

Empire Cover Analysis

The Woman In Black Trailer Review

The Woman in Black

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Uninvited Poster Analysis

Insidious Poster Analysis

Research

Here are the posts for my survey monkey and wall wisher asking people who follow me to answer and give me feedback.

Here is the post on facebook to ask my friends to fill out my survey monkey questionaire and give me feedback to help my research.

Horror Film Research

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Sinister Trailer Review

Sinister Trailer Review

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Conventions of a Horror Trailer

Conventions of a Horror Film

Lighting: The lighting in both the trailers I looked at was low key when the trailers progressed and more scary scenes were uncovered. The low key lighting makes it scarier for the audience because they can’t see who or what is lingering in the shadows and keeps them engaged whilst they look for it. At the start, when the mood is lighter, a high key lighting is used which usually signifies that it isn’t going to stay like that for long and helps the audience sympathise with the victims because they’re about to come into danger. It also allows the audience to relate with the characters when the trailers show their everyday lives at the beginning because they can feel empathy because it might be similar to their own situation and anything could change for them too.

Isolation: I found that isolation was a key convention in both the trailers too. The house in ‘The Woman in Black’ was surrounded by water showing that there was no way for the protagonist to escape. He was also in the house alone creating a sense of vulnerability, making it easier for the audience to sympathise. In ‘Insidious’ the monster seemed to be around when the characters were alone, for example when it was standing next to the child sleeping or speaking down the baby monitor to the Mum. The characters aren’t strong when they are on their own, connoting the power of the bad presence in both the films.

Children: The theme of childhood and innocence ran through both of the trailers I looked at, making it a convention of some horror films. They used children to show a loss of innocence from the scary things happening and it is easier for the audience to sympathise and become attached to children because they are vulnerable and innocent. It also creates an eerie atmosphere to the trailers when the toys are playing by themselves because it’s showing something bad has happened but the audience don’t quite know what.

Sound: Both the trailers use tense music which gets faster and louder when montages of scary parts of the film are shown. After these montages the music cuts out and there is often some form of dialogue warning the people that there is danger. It makes people listen to the dialogue because it’s surprisingly peaceful after the tense montages. The fast paced music also portrays shows that the film is horror because it represents how people will be feeling when they are watching it. They will be on edge on those parts so the sound is tense as well to make them feel how they might feel if they watch the film.

Insidious Trailer Review

At the beginning it says the name of the film, followed by other famous films made by the same company. This makes people more inclined to watch because if they have already seen those films and enjoyed them they’ll have high expectations for this film too. There is a dark black background which makes the white writing stand out. There is a loud ticking of a timer whilst clips of a happy family are shown which gives the effect that I is waiting for something bad to happen to them. Low key lighting is used to make it more eerie and there are shadows so you don’t know who is there. This is a key element for a horror film because the victims don’t know who is there or what it is.

 There is a childlike theme throughout and they use props such as a rocking chair, toys and a baby monitor to show this. The use of children in this horror film makes the audience more sympathetic and involved because the children are innocent and the family will be split up. The woman listens to the baby monitor and a deep voice comes down it. She drops it and there is a montage of her running to the baby’s room and then the baby crying. Then there is a voice over of the Mum saying ‘I went into Dalton’s room. There was something there with him.’ When she says this, a clip of the child sleeping is shown and a figure with a big hand next to him. This gives an insight to the sort of thing that is in the house and will make the audience want to watch the film to find out what else it does and if the children survive it.

 A quick montage is shown of the adults running to the child’s room and shouting his name. It makes the audience wonder what has happened to him and if he’s alright, making them want to see the film. 

All throughout the trailer the name of the film comes up, subliminally making the audience remember the name to watch it. The montage gets really quick and flashes on the screen with different scary bits and screams and then it stops and shows a calm dark corridor in the house. To show the film is jumpy after that another quick montage flashes on with the name ‘insidious’ at various intervals. Sometimes they cut the rest of the word out leaving just ‘is’. Towards the end of the trailer the lighting gets significantly darker and the music a lot tenser.




 Images of different scary things flash onto the screen in a montage with screaming and at the end the face of a devil behind the dad. It then goes quiet and shows a calm hallway in the house with a ticking clock at the end. This gives the audience time to react to what they have seen and think about it.    The lady then says ‘It’s not the house that’s haunted. It’s your son.’ and another montage of scary sections of the film flashes on with high pitched music which portrays tension and fear. The name of the film and when it is out is shown at the end to remind the audience of the name and make them remember it.