Lighting: The
lighting in both the trailers I looked at was low key when the trailers
progressed and more scary scenes were uncovered. The low key lighting makes it
scarier for the audience because they can’t see who or what is lingering in the
shadows and keeps them engaged whilst they look for it. At the start, when the
mood is lighter, a high key lighting is used which usually signifies that it
isn’t going to stay like that for long and helps the audience sympathise with
the victims because they’re about to come into danger. It also allows the
audience to relate with the characters when the trailers show their everyday
lives at the beginning because they can feel empathy because it might be
similar to their own situation and anything could change for them too.
Isolation: I
found that isolation was a key convention in both the trailers too. The house
in ‘The Woman in Black’ was surrounded by water showing that there was no way
for the protagonist to escape. He was also in the house alone creating a sense
of vulnerability, making it easier for the audience to sympathise. In ‘Insidious’
the monster seemed to be around when the characters were alone, for example
when it was standing next to the child sleeping or speaking down the baby
monitor to the Mum. The characters aren’t strong when they are on their own,
connoting the power of the bad presence in both the films.
Children: The
theme of childhood and innocence ran through both of the trailers I looked at,
making it a convention of some horror films. They used children to show a loss
of innocence from the scary things happening and it is easier for the audience
to sympathise and become attached to children because they are vulnerable and
innocent. It also creates an eerie atmosphere to the trailers when the toys are
playing by themselves because it’s showing something bad has happened but the
audience don’t quite know what.
Sound: Both the
trailers use tense music which gets faster and louder when montages of scary
parts of the film are shown. After these montages the music cuts out and there
is often some form of dialogue warning the people that there is danger. It makes
people listen to the dialogue because it’s surprisingly peaceful after the
tense montages. The fast paced music also portrays shows that the film is
horror because it represents how people will be feeling when they are watching
it. They will be on edge on those parts so the sound is tense as well to make
them feel how they might feel if they watch the film.
At the beginning it
says the name of the film, followed by other famous films made by the same
company. This makes people more inclined to watch because if they have already
seen those films and enjoyed them they’ll have high expectations for this film
too. There is a dark black background which makes the white writing stand out.
There is a loud ticking of a timer whilst clips of a happy family are shown
which gives the effect that I is waiting for something bad to happen to them.
Low key lighting is used to make it more eerie and there are shadows so you
don’t know who is there. This is a key element for a horror film because the
victims don’t know who is there or what it is.
There is a childlike theme
throughout and they use props such as a rocking chair, toys and a baby monitor
to show this. The use of children in this horror film makes the audience more
sympathetic and involved because the children are innocent and the family will
be split up. The woman listens to the baby monitor and a deep voice comes down
it. She drops it and there is a montage of her running to the baby’s room and
then the baby crying. Then there is a voice over of the Mum saying ‘I went into
Dalton’s room. There was something there with him.’ When she says this, a clip
of the child sleeping is shown and a figure with a big hand next to him. This
gives an insight to the sort of thing that is in the house and will make the
audience want to watch the film to find out what else it does and if the
children survive it.
A quick montage is shown of the adults running to the
child’s room and shouting his name. It makes the audience wonder what has
happened to him and if he’s alright, making them want to see the film.
All throughout the trailer the name of the film comes up, subliminally
making the audience remember the name to watch it. The montage gets really
quick and flashes on the screen with different scary bits and screams and then
it stops and shows a calm dark corridor in the house. To show the film is jumpy
after that another quick montage flashes on with the name ‘insidious’ at
various intervals. Sometimes they cut the rest of the word out leaving just
‘is’. Towards the end of the trailer the lighting gets
significantly darker and the music a lot tenser.
Images of different scary
things flash onto the screen in a montage with screaming and at the end the
face of a devil behind the dad. It then goes quiet and shows a calm hallway in
the house with a ticking clock at the end. This gives the audience time to
react to what they have seen and think about it. The lady then says ‘It’s not
the house that’s haunted. It’s your son.’ and another montage of scary sections
of the film flashes on with high pitched music which portrays tension and fear.
The name of the film and when it is out is shown at the end to remind the
audience of the name and make them remember it.